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...View Tips Archive
How To Choose an Ezine
Management Service
by Dr. Kevin Nunley
Apr. 20, 2002
Back in the dark ages of the
Internet when I was starting my newsletter, you had to do everything
yourself. When an issue went out and 50 bad addresses bounced
back, it took hours of find-and-delete to fix the list. Each
new subscription and remove had to be done manually as well.
Now there are many ezine list
management services that will do all the work for you, automatically.
Topica and eGroups
are two of the best known free services. Top paid services are
SparkList and Dundee.net.
The service you chose shouldn't
put a tight lid on the number of mailings you can send. Once
a week is fine, but there may be situations where you need to
send more often.
Plan to have between 5,000
and 10,000 subscribers. Many newsletters quickly grow to this
level.
Make sure the list service
subscribes and unsubscribes people without involving you. It
is also very handy if they provide you with a sign-up form you
can put on your web pages. And you will want them to automatically
delete duplicate addresses.
While most all list services
let you easily download your address list, make sure you take
advantage of this feature often. Even the best list services
sometimes go down and lose part or all of a list that took years
to build.
Kevin Nunley provides marketing
and copy writing. Read all his free tips at http://DrNunley.com
Reach Kevin at kevin@drnunley.com
or (801)253-4536.
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