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...View Tips Archive
Canned Messages Save Time,
Boost Customer Service
by Rena Larranaga
Mar. 30, 2002
Your customers realize the
speed of e-mail and expect a rapid response. To meet their expectations,
enlist the help of advanced e-mail features.
Create templates of common
documents you'll be sending via e-mail and save them in your
e-mail program's Draft folder. These can include messages that
introduce your business, explain your return policy, describe
individual products, or anything else customers routinely request.
Then, when a customer asks
for more information about your business or products, you can
simply open the template, personalize it for the recipient, and
send it off.
You can even take this one
step further by creating autoresponders to send common information,
without you having to lift a finger. An autoresponder is a unique
e-mail address that generates a return message automatically.
For example, your website could
contain text that reads, "For detailed information about
our all-natural hand lotions, e-mail lotion@mybusiness.com."
When a visitor sends a message to lotion@mybusiness.com, they
automatically receive a return message with the appropriate product
information.
Contact your website hosting
provider for help in setting up autoresponders.
Rena Larrañaga is
the owner of Bargain Web Services www.bargainwebservices.com
and its parent company Ceres Communications www.ceres-communications.com,
providing a a host of writing, editing and webmaster services.
This item may be reprinted
as long as the contact/author info remains intact.
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