|
...View Tips Archive
The 10-30-60 Marketing
Rule
by Dr. Kevin Nunley
Mar. 23, 2002
People often want to know how
much they should spend on marketing. There is no standard answer,
but we do have some good rules of thumb we can use.
The 10-30-60 Marketing Rule
says to spend 10 percent of your ad budget on untargeted marketing.
Your ads should be aimed at everyone. The idea is to do a broad
sweep across the public to find a few people who will become
interested prospects.
Spend 30 percent of your budget
on interested prospects. This is targeted advertising to specific
opt-in lists, postcards to certain people in your industry, and
mailings to people who have called or emailed for more information.
Finally, spend 60 percent on
current and previous customers. People who have already bought
from you are by far the most likely to buy again.
One of the Net's biggest problems
right now is there are so many people who are jumping on that
it is easy to forget to market to our past customers.
Kevin Nunley provides marketing and copy writing. Read all
his free tips at http://DrNunley.com
Reach Kevin at kevin@drnunley.com
or (801)253-4536.
|