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Harvest Word of Mouth
by Dr. Kevin Nunley
Mar. 2, 2002
Surveys often show that most
businesses get most of their new customers from word of mouth.
When one satisfied customer tells a friend about you, it is the
most potent and powerful advertising you can get.
Here are some things that create
good word of mouth for your business, product, service, or idea.
Put a bit of surprise in your
product or service. If people are surprised at the quality you
provide, they will tell others.
You can get the same result
by surprising customers with your speed, friendly service, or
expert information.
Do something nice for your
community. Sponsor a clean-up program, help a disadvantaged group,
come
to the rescue of a child or family in the news.
People notice and see you as
a force for good in the community. You get visibility, credibility,
and public
goodwill that often results in better sales (not to mention the
satisfaction of doing a good deed.)
Give a trial product or service
to opinion leaders like experts, journalists, managers, and consultants.
They will spread the word for you.
Kevin Nunley provides marketing
and copy writing. Read all his free tips at http://DrNunley.com
Reach Kevin at kevin@drnunley.com or (801)253-4536.
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