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...View Tips Archive
Putting Together Your
Press Kit
by Rena Larrañaga
Feb. 23, 2002
A press kit is a powerful tool
for marketing your business and/or event to the local media.
But what should you put in
it? Here are some basics you can expand on.
- Company History. How, when,
and why did your business begin? What was your first product
or service?
- Biographies. Include bios
of the company's top people. Attach high-quality, head-and-shoulders
photos in color and black-and-white.
- Letters of Recommendation,
or other published pieces about your company. What others have
to say about you speaks volumes.
- Brochures and Photos. Especially
important when announcing a new product or service. Label the
back of each photo with an appropriate caption.
- News Release. This news release
is why you're sending the press kit. Give the editor or reporter
plenty of details about an upcoming event or new product announcement.
Who, what, when, where, why, and how?
Remember, the key to getting
publicity is pumping up the uniqueness of your business. Target
your press kit to the right person, and wow them with your materials.
Rena Larrañaga is
the owner of Bargain Web Services www.bargainwebservices.com
and its parent company Ceres Communications www.ceres-communications.com,
providing a a host of writing, editing and webmaster services.
This item may be reprinted
as long as the contact info remains intact.
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