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Create a Winning E-mail Signature

by Rena Larrañaga
Feb. 9, 2002

Your e-mail signature can be a "virtual business card," informing potential clients about your business. Don't miss the opportunity to let everyone know what you do.

  • Keep your signature to less than six lines.
  • Include your name, company name, web address and any methods your customers can use to reach you (phone, fax, etc.)
  • Include a link to free information on your website, or an autoresponder address to request more info about your business.
  • Keep it professional. You may include your business' slogan, but shy away from quotes of your favorite author.
  • Depending on your e-mail program, you may be able to design different signatures to use for different purposes.

Here is a sample of an effective e-mail signature.

<====================================>
Rena Larranaga, rena@bargainwebservices.com
Bargain Web Services, www.bargainwebservices.com
Affordable web solutions for small and home-based businesses
For our "11 Tips for Writing Better Web Copy," e-mail webcopy@bargainwebservices.com
<====================================>

Rena Larrañaga is the owner of Bargain Web Services www.bargainwebservices.com and its parent company Ceres Communications www.ceres-communications.com, providing a a host of writing, editing and webmaster services.

This item may be reprinted as long as the contact info remains intact.

 
 
 


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