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Link Every Page to Your Home Page

by Rena Larrañaga
Feb. 2, 2002

Sure, you can direct traffic to your home page only in your off-line marketing efforts. But what if a visitor uses a search engine and locates a page deep in your website? Will they know what your company is about? If not, will they be able to find out easily by traveling to your home page with just one click?

Because you never know which page your potential customer will land on, always include a link to your home page on every page of your site.

Be sure the link to your home page is in the same location on each page. Consistent navigation makes your site more "user-friendly."

Rena Larrañaga is the owner of Bargain Web Services www.bargainwebservices.com and its parent company Ceres Communications www.ceres-communications.com, providing a a host of writing, editing and webmaster services.

This item may be reprinted as long as the contact info remains intact.

 
 
 


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