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...View Tips Archive
Initiate "Take-a-Card"
Marketing in Your Community
by Dr. Kevin Nunley
Jan. 26, 2002
Many towns have a service that
places a small box of business cards on restaurant tables. Nestled
among the salt, pepper, and tabasco, the brightly colored cards
make interesting browsing while customers wait for their orders
to arrive.
This is low-cost, low-tech
marketing at its best. The cards are small ads photocopied onto
a colored sheet of paper and cut into 3"x2" squares.
One web designer has her information
printed on both sidesof her card. Having lunch with several business
people, it caught my eye. "Hey, anybody need a web designer?"
An accountant advertises his
service to come to your home in the evening and help you organize
your check book or home business records.
The ad copy on these cards
is more like postcard copy than a traditional business card.
You can pack in a lot more information.
Start with a bold headline
that communicates your best customer benefit in two or three
words. Follow up with quick-read bullets of your features and
the benefits they provide. Put your contact info in bold big
letters at the bottom.
If you haven't seen this type
of marketing in restaurants in your area, consider starting it
yourself!
Kevin Nunley provides marketing
and copy writing. Read all his free tips at http://DrNunley.com
Reach Kevin at kevin@drnunley.com or (801)253-4536.
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