It is no longer significant to point out how people are relying more on social media and less on print and broadcast media, or that advertisers are shifting dollars rapidly from traditional media outlets to search and social media. This information has trickled down to even the least savvy professionals.

But in spite of all this, there is still this perception that somehow broadcast and print media are more legitimate, especially to marketing and communication folks. Businesses love to see when people on Facebook make wall comments and those comments drive Web site traffic and that traffic converts to business. Or when getting ReTweeted results in their store filling up with customers. Or when a blog post helps them get a call back from a prospect.

The thing is, there is nothing like seeing your name in print. Even if those 500 media pickups from your online press release drive a lot of new business, there is just a “something” about seeing your name in the business section of the local paper, even if it can’t be tracked, measured or attributed to a single sale. Now here it the challenge. Every week there are two fewer newspapers in the US. Magazines are going from weekly publication schedules to monthly, or going entirely online, or just going away. Reporters are being laid off. There are fewer places to earn print nwi social media.

And if you’re like most marketers, you hear that reporters get so many phone and e-mail pitches, they don’t bother reading most of them. But… they do use Twitter and LinkedIn to find sources and post queries. The next question is, “okay that is great, how and when do I use LinkedIn and Twitter to reach the media.” Here are the ways to be the most successful in your efforts.

Twitter is about Just-In-Time communication with the media. Yes, you can and should Tweet your news releases, but don’t expect a viral explosion over the announcement of your new Web site. Like so many other aspects of social media, the real value is in listening. Follow the reporters, editors and analysts you most want to reach. At the very least, you’ll learn what topics that reporter cares about. If their main focus is on cloud computing, stop pitching them on why IT directors need social media policies. The real home run is when they send out those delicious urgent queries. When reporters need a source right now, they Tweet for it. Respond fast with a good pitch or source, and you’re on your way to a great pickup.

LinkedIn is about Just-In-Case communication with the media. By building a descriptive LinkedIn profile, you make it easy for the media to find you. Are you a CTO at a midsized company in California? Make sure to use those clear precise words in your LinkedIn Profile. Think like a reporter. If they need to talk to the president of a retailer in the home improvement business, what keywords are they likely to use? Okay, that helps them find you. Now let’s be proactive. Any time you meet with, talk to, hear from or have any real life connection to a reporter, find them on LinkedIn and connect with them. Today’s LinkedIn connections are yesterdays’ Rolodex. By having that relationship built with a reporter, you have access to her via a direct channel when you need to get a story out and they have access to you when she needs a source.

Time, money and research is what you will save if you read this article and follow a proven marketing masterminds blueprint. Having an understanding of social media, MLM, and or online marketing is a crucial part of having success online.

Today, you can learn the fast track secrets to success through like minded online marketing professionals that are very ardent about online marketing, teaching others and personal growth. There are influential online marketing techniques. They were developed by multi level marketing leaders, affiliate marketers and other online marketing experts.

You will gain knowledge of terms and techniques such as WordPress, SEO, Social Bookmarking, Self Branding, Establishing Yourself As A Leader, Personal Development, Video Marketing, Attraction Marketing, Being Transparent or Transparency, Traffic Formula, Creating Value, The You Inc. Business Model, Linking Strategies, Back-linking, Building On A Budget, Article Marketing, Keyword Research and more.

One of the central beliefs of the networking community is that WordPress is the strongest tool for marketers who are taking on the popularity of social media and self-branding; the right WordPress training is extremely empowering and can be downloaded free of charge. The “open source blog publishing application” is WordPress.

The social media marketing merge players are devoted, affiliate marketers, multi level marketers, social media consultants, coaches, trainers, mentors and guides. They like to assist, educate, mentor, coach, and guide and discuss with people who want to achieve something online and are eager to learn.

The social media marketing merge training is an online organization. As you begin to establish yourself as a leader fellow marketers will teach you how to build relationships online. Serving others while earning money and constructing a subscriber base (your list) should be a few of your key goals. During this time you should be building your online status as a significant resource of priceless information, tools and information.

Until recently, due in part to the disgraceful ponzi/ pyramid schemes, the multi level marketing and network marketing industries have been often times overlooked as a a scam. People miss out on these great resources. Some reasons why I think they do is because…:

1.) By intuition and the amount of Google keyword research done, Multi Level Marketing and Network Marketing industries have targeted explicit keywords such as Attraction Marketing, Lead Generation and everything linked to mlm.

2.) Mainly everything dealt with multi level marketing has been disregarded by people because they think it’s a pyramid scheme.

3.) People suffer information overload and don’t know where to start because of all the thoughts, tools, programs and information to choose from.

Masterminds marketing training resulting from this marketing merge has turned out to be a highly recommended resource for smart beginners and leaders in any field that wish to build a strong and successful online marketing campaign quickly. They discover the strategies that place their products and/or services in front of targeted online information seekers.

Everyone seems to be talking about how to make more money, collect leads, and generate more revenue through social media, but who is really DOING it? So many online entrepreneurs think that attracting business through social media should be done by selling, spamming, annoying and downright irritating people in social networks, by posting interesting headlines then leading the reader through a lengthy series of clicks only to land on a page that is nothing like what the headline promised, or sales letters that attempt to scare the reader into buying whatever product or service the site owner is trying to sell. A very few intelligent entrepreneurs know that if they publish quality content, develop personal relationship through social networking, and position themselves as an expert in their field, that they are able to attract the ideal customer or strategic partner. In this way, ideal customers are prequalified before even contacting you to inquire about your products/services. It is this ingenious strategy that allows the intelligent entrepreneur to be chased by business rather than chasing down business.

How do you generate quality content online in just a few minutes a day?

Start where you are. A lot can be accomplished in just a few minutes a day if you have a plan. By establishing a social media marketing plan, it is easier to focus your time and energy towards your ultimate goal. When you identify who your ideal customer is, where they hang out, what their needs are, and how you can uniquely meet those needs, you are able to in just a few minutes a day seek out those potential customers and deliver to them information that helps to meet their needs.

Many people are worried that giving away this information will somehow cost them in the long run, that by giving something for free, the client will walk away, implement what you have given them, never to be seen or heard from again. In very rare instances this may be true, but in far more instances, that client will return satisfied with the quality info that you gave them, asking for more. If they are truly your ideal customer they will not only have a need that your products/services can meet, they will value it and be prepared to pay for it.
What about the lingo? How can you sift through the symbol soup (#tweet @tweet) and anagrams (LOL, OMG)?

It’s true that thanks to online media, language is evolving. A sort of shorthand has been created to allow networkers to communicate more information faster. Twitter, due to its roots as a telephone based texting program, especially seems to be full of strange symbols and anagrams. If you don’t understand most of what people are saying, chances are that people won’t understand you either. If you spend a few minutes each day in your social networks, you will begin to learn the lingo and what the various symbols mean. Twitter also offers a pretty extensive help section and when in doubt, just type your problem into Google and you will find forums and blogs full of helpful advice.

Here are a few tips especially for Twitter:

@username- this is called an “@reply” or mention and allows you to reply directly to another person but is not private (for private replies use the direct message feature). People use @replies to mention their favorite followers or people that they follow. In this way they help your list of followers to grow.

#keyword- the hashtag or pound sign is used to track conversations. You can search for just about any keyword and see what people are tweeting about. The hashtag allows easier trending. Twitter publishes the most popular conversations in the right hand column of your home page. This is a great tool if you want your tweets to be seen by the maximum amount of people.

RT- or retweet is a way to share what someone else has said with your followers. This also helps the person that you RT so that they can get some additional exposure. Retweeting is a great way to get content that you think is valuable and redistribute it to your followers.